OUR STORY
Where Heritage Meets Science
For centuries, the Sidr tree has been revered across Morocco and the Middle East as a sacred botanical, used in traditional hair rituals to cleanse, strengthen, and restore. ELVA was born from a deep respect for this ancestral wisdom and a vision to elevate it through modern science.
We believe that nature's most powerful ingredients deserve formulations that honor their integrity while unlocking their full potential. Our Sidr Hair & Scalp Serum bridges generations of botanical knowledge with clinically-backed actives, creating a new standard in clean, effective haircare.
Every drop is a commitment to authenticity, sustainability, and proven results because your hair deserves nothing less than nature's best, perfected by science.
Rooted in Tradition
Centuries of botanical wisdom from Moroccan and Middle Eastern hair rituals, where Sidr has been treasured for its cleansing and strengthening properties.
Powered by Science
Clinically-backed actives like rosemary, caffeine, and niacinamide work in harmony with Sidr to unlock nature's full potential for your scalp and hair.
Clean & Conscious
Fragrance-free, vegan formulas crafted with integrity and sustainability—because effective haircare shouldn't compromise your values or the planet.
From ancient roots to modern ritual
ELVA honors the past while nurturing the future.